soothing sun protection
Aveeno is a global skincare mega brand with 65 years of dermatologist credentials, but as a niche player in the sun aisle it doesn't have the brand block on shelf that it has in other categories. It needed a fresh, modern, smart design that would draw attention in a crowed sun space to drive growth and communicate superior sun protection.
To communicate superior protection, I focused on the brand’s heritage in soothing oatmeal. Highlighting the key ingredient in the formula helps tell a new story in the sun aisle, while other brands simply shield, Aveeno protects and soothes. Building on the new design equities of the body and face care designs, I expanded the design system to provide an elevated aesthetic to reinforce the brand's position as a niche sun player.
Design Strategy, Art Direction, Packaging Design.