Aveeno Sun
soothing sun protection

Aveeno is a global skincare mega brand with 65 years of dermatologist credentials, but as a niche player in the sun aisle it doesn't have the brand block on shelf that it has in other categories. It needed a fresh, modern, smart design that would draw attention in a crowed sun space to drive growth and communicate superior sun protection.
To communicate superior protection, I focused on the brand’s heritage in soothing oatmeal. Highlighting the key ingredient in the formula helps tell a new story in the sun aisle, while other brands simply shield, Aveeno protects and soothes. Building on the new design equities of the body and face care designs, I expanded the design system to provide an elevated aesthetic to reinforce the brand's position as a niche sun player.
Design Strategy, Art Direction, Packaging Design.

Background Photo by Scott Webb on Unsplash

Background Photo by Pineapple Supply Co. on Unsplash

Background Photo by Brooke Lark on Unsplash

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