Clean & Clear
Digital Design
Skincare
Brand
Clean & Clear is a skincare brand created in 1986 to deliver formulas that were fragrance-free and dye-free, and left behind no residue. Johnson & Johnson acquired the brand in 1991 and narrowed the brand focus to teen skin. Today, Clean & Clear is the only skincare brand devoted to teen girls across the world.
Challenge
We were tasked with rethinking the Clean & Clear digital experience from the ground up. Our primary goals were to refresh the visual design, develop content, and add shoppable integration to improve the overall experience.
Approach
I developed a visual design concept that would allow us to infuse the brand with more personality in a way that would compliment our packaging design (which was not in scope for a refresh). I mapped out a journey for 3 types of users to ensure we were empowering our consumers to navigate the website and find the solutions they need for their skin.
Involvement
Creative Direction, Art Direction, Brand Strategy, Digital Design, Content Strategy, Content Development, Copywriting, and Styling.
Credits
Design Director, Jennifer Dahl
Creative + Art Director, Designer, Strategist, Copywriter, Lex Evan
Photographer, Gala Ricote
