LEXINGTON BAKES
Brand Design
Food & Bev
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/ebb29c36-f833-4a0d-ba76-d736de5a7085_rw_1920.jpg?h=60c54698e41e4a95214293e83599dcbc)
Brand
LEXINGTON BAKES, LXB for short, is an eco-conscious luxury dessert brand serving NOSTALGIC TREATS. BETTER THAN YOU REMEMBER™. Classic American treats, like brownies and cookies, made better with over 99% Organic Ingredients, over 40% Fair Trade ingredients and NO NAUGHTY INGREDIENTS™. Just real ingredients ethically sourced with kindness and respect for people and the planet.
Challenge
TK
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/4df53290-3a69-4557-ac6f-73aa58395bdb_rw_3840.jpg?h=213e935b4de95a60009b5f63d6887806)
Approach
TK
Involvement
Strategy, Brand Design, Naming, Copywriting,
Creative + Art Direction, Styling, Photography, Chef
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/15651d94-e3a0-4a14-a3a5-fb2b697bc14d_rw_1920.jpg?h=506b7f182da335d6354dd824b8e45f06)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/c9b6d417-7292-40b8-abdf-c9713b25eddb_rw_3840.jpg?h=34b34d724be75788c9495a104fb3d68f)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/23a0987c-25be-4765-9d79-e27cf580bea3_rw_3840.jpg?h=0751348cc5cb8a6e321918fc436cb7c9)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/cfc62d6a-99c1-4fe7-b324-dc652d89d124_rw_1920.jpg?h=80412f9f7203843de9d7c71fb8877ca5)
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![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/f0d2d3f4-1700-4440-a03e-d1effe040cd2_rw_1920.jpg?h=bf75792115a9da3c60f4103c0a86c9b1)
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![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/20eb0c7a-677c-49ce-b160-dbcf0bef1862_rw_1920.jpg?h=5449660a4ee13d9bfa0682ef98e290cb)
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![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/bab43494-8e19-4bb8-9283-4b4dc9a26dbd_rw_1920.jpg?h=adc742aa599cf90d14de32e147854a03)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/9a9ea479-6f6e-431a-8a69-0acf5604384e_rw_1920.jpg?h=f49108f086de09f3e9bc428ebad0ca57)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/a4a48985-9319-44e0-9c0b-13bc7dfb7917_rw_1920.jpg?h=8c4a852c12a54adc7130c7837593856e)
Credits
Creative Director, Designer, Copywriter
Photographer, Stylist, & Chef, Lex Evan