Antonio De Lucci
Brand Design
Antonio De Lucci is a photographer working in NYC and CA whose client list includes Google, Nestle, Absolut, HBO, and Mini Cooper.
Antonio approached me to design a new brand identity for his work and studio. The design needed to be clean and simple to keep the focus on his stunning photos. The system needed to offer an identity that was flexible to accommodate his public name and studio name.⁠
I developed an identity around the framelines you see when you look through the viewfinder of a camera. Knowing the importance of sharing work on social, I focused on developing a strong social icon that can be used as a watermark to help build Antonio's brand through sharing and reposting. I expanded upon the icon to build the rest of the system.
Brand Design, Digital Design.
Designer, Lex Evan
Photographer, Antonio De Lucci


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