Neutrogena is a #1 dermatologist recommended brand, offering products in over 70 countries. Their philosophy is that beauty begins with healthy skin.
The design challenge here was to modernize the sunscreen design system while retaining much of the existing packaging design equities of each sunscreen collection.
The approach was simple and clean. We focused on updating the typography of the design system to reflect a modern aesthetic while retaining the existing color stories for each platform. The result allowed for a seamless facelift so people could still locate their favorite sunscreen products on shelf.
Brand Strategy, Brand Design, Packaging Design.
Design Director, Jennifer Dahl
Design Manager, Lex Evan
Agency Partner, Velocity