Neutrogena
Strategy & Design
Sunscreen
Brand
Neutrogena is a #1 dermatologist recommended brand, offering products in over 70 countries. Their philosophy is that beauty begins with healthy skin.⁠
Challenge
The design challenge here was to modernize the sunscreen design system while retaining much of the existing packaging design equities of each sunscreen collection.⁠
Approach
The approach was simple and clean. We focused on updating the typography of the design system to reflect a modern aesthetic while retaining the existing color stories for each platform. The result allowed for a seamless facelift so people could still locate their favorite sunscreen products on shelf.⁠
Involvement
Design Manager, Strategy, Design Direction, Packaging Design
Credits
Design Director, Jennifer Dahl
Design Manager, Lex Evan