Neostrata's skincare philosophy is that visible results come from renewing layers of the skin. They have been researching topical skincare ingredients since 1974, discovering and patenting some of the best-known technologies, like Glycolic Acid. Their products are formulated at the pH level best suited to penetrate and renew skin.
Convey 45+ years of scientific breakthroughs in discovering ingredients and developing skin technologies which have been licensed within the skincare industry worldwide. The objective was to create a modern design that carries the weight of skin science expertise and invites people to explore the brand and all it has to offer in skin regeneration.⁠
Working in-house with a small team, we crafted a brand strategy and design to balance scientific-breakthrough expertise with simplicity and approachability. Our goal was for the brand to elicit inquisitiveness and convey the purity and strength of skin regeneration.⁠
Design Lead, Strategy, Branding, Design Direction, Packaging Design
Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Lead, Lex Evan
Senior Designer, Melinda Brechbuehler

Photographer, Christopher Baker
Stylist, Lisa Lee