NEOSTRATA
GLOBAL BRAND REDESIGN
Brand
Neostrata's skincare philosophy is that visible results come from renewing layers of the skin. They have been researching topical skincare ingredients since 1974, discovering and patenting some of the best-known technologies, like Glycolic Acid. Their products are formulated at the pH level best suited to penetrate and renew skin.
Challenge
Convey 45+ years of scientific breakthroughs in discovering ingredients and developing skin technologies which have been licensed within the skincare industry worldwide. The objective was to create a modern design that carries the weight of skin science expertise and invites people to explore the brand and all it has to offer in skin regeneration.⁠
Approach
Working in-house with a small team, we crafted a brand strategy and design to balance scientific-breakthrough expertise with simplicity and approachability. Our goal was for the brand to elicit inquisitiveness and convey the purity and strength of skin regeneration.⁠
Involvement
Design Lead, Strategy, Branding, Design Direction, Packaging Design
Credits
Creative Director, Paul Owen
Design Director, Jennifer Dahl
Design Lead, Lex Evan
Senior Designer, Melinda Brechbuehler

Photographer, Christopher Baker
Stylist, Lisa Lee