Carter
food discovery delivered

Opportunity:
People love exploring new foods, but the leading digital food delivery platforms fall short of helping users discover new food with confidence. Carter aims to help users by curating restaurants, menu items, and reducing the overwhelming amount of choice on leading food delivery platforms.
Solution:
Carter is your friendly digital server, helping you navigate the overwhelming amount of choice available when it comes to ordering lunch and dinner. Carter curates the best meals from nearby restaurants and offers you a customized daily menu that fits your dietary profile. As a brand, Carter works to reduce the amount of time and anxiety involved in ordering meals so you can try something new and feel great about it.
Disciplines:
Business Strategy, Brand Strategy, Naming, Product Design, UX + Visual Design.
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