connecting skin wellness
Championing skin wellness, Aveeno reaches consumers across the globe through the aisles and shelves of national retailers and pharmacies. But without its own dedicated retail spaces, the brand needed a way to connect deeper with consumers, providing all the best parts of a retail experience without a physical location.
I designed the new digital home of Aveeno around honesty, trust, and confidence.
This new digital space brings to life the brand’s refreshed mission to deliver holistic skin wellness. A smart, approachable, knowledgeable, warm and friendly personality guides you through discovering and undertstanding the wide range of solutions Aveeno offers for skincare health.
Brand Strategy, Brand Messaging, Copywriting, Art Direction, UX + Visual Design.