Aveeno Digital
connecting skin wellness
Opportunity:
Championing skin wellness, Aveeno reaches consumers across the globe through the aisles and shelves of national retailers and pharmacies. But without its own dedicated retail spaces, the brand needed a way to connect deeper with consumers, providing all the best parts of a retail experience without a physical location.
Solution:
I designed the new digital home of Aveeno around honesty, trust, and confidence.
This new digital space brings to life the brand’s refreshed mission to deliver holistic skin wellness. A smart, approachable, knowledgeable, warm and friendly personality guides you through discovering and undertstanding the wide range of solutions Aveeno offers for skincare health.
Disciplines:
Brand Strategy, Brand Messaging, Copywriting, Art Direction, UX + Visual Design.
