Clean & Clear
Packaging Design
Skincare
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/8752d5ac-8963-4dcb-9e2c-8ac7161b5b3c_rw_1920.jpg?h=0b1a658103f27844748d0107367b0d3a)
Brand
Clean & Clear is a skincare brand created in 1986 to deliver formulas that were fragrance-free and dye-free, and left behind no residue. Johnson & Johnson acquired the brand in 1991 and narrowed the brand focus to teen skin. Today, Clean & Clear is the only skincare brand devoted to teen girls across the world.
Challenge
My in-house team was challenged to evolve the Clean & Clear brand design by infusing more personality into the packaging design. Our goal to modernize the brand to reflect the values and needs of a new generation of teens.
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/775a8ad2-5b4f-464a-8128-36f0d6a84052_rw_1920.jpg?h=0711b4d92322fb8a4a4795df32789fa2)
Approach
My concept for this redesign was all about expression. Reflecting the personality and uniqueness expressed by teens in their social feeds, I evolved the iconography of the existing packaging design to bring to life the personality of each collection of products. Relying on consistency through typography and information hierarchy, I was able to develop a unique visual identity for each platform while maintaining a recognizable brand identity on shelf.
Involvment
Brand Strategy, Brand Design, Packaging Design, Copywriting.
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/e53dd6e0-58b1-4876-b2f9-f284bcd6f188_rw_1920.jpg?h=11007ec3d8d65ba65a4226d6b76e01bd)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/b45cd878-d1c2-4a8a-9b40-7c69ed262ab6_rw_1920.jpg?h=08627b2905abea761ec646c6d326c7c6)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/e9d8b6ee-5b90-4161-ab08-1ac28be564fd_rw_1920.jpg?h=c413288f4761c222d472f08706ee924e)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/8e64fa55-819f-457c-a08d-e61bbfb5db8e_rw_1920.jpg?h=23172e1be0993478d233c310ca0199c1)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/1c47ccea-4d99-480a-bde3-f8f29188a2b7_rw_1920.jpg?h=47dde1deb614e599dbfc909262cf29ae)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/fabb8d5b-618f-441a-9840-be9e7dff3396_rw_1920.jpg?h=20dd86d8492acb98f752a1d071755c00)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/ae2476a2-2fcf-490e-91f3-c18a0eeac168_rw_1920.jpg?h=dc67e1f37d795a506af5a469885be150)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/29c3f246-faef-479a-b438-45e863166f3d_rw_1920.jpg?h=767f1d87e1bf0eae6d1be4fcb1b45dd6)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/4c8cefbd-6cdb-4410-935d-2e51619c64f6_rw_1920.jpg?h=2f400488ee7b6d345204eb10e5ac2826)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/3579cf17-7635-443c-9e21-5669a3b60230_rw_1920.jpg?h=f9797eac56b333b5d194ac3af14058ab)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/7d41517d-24af-40fc-a23b-785f74ea9cd5_rw_1920.jpg?h=da38f86a941445bfa872892450503afb)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/1e1d5a3b-5a74-44d4-bcc2-4aa9302fff3c_rw_1920.jpg?h=0d13de073b86bd778b1c044e465880e5)
![](https://cdn.myportfolio.com/9b7d514f0805ad122305b19e7d6500b2/fe099597-91b3-4c50-bf47-fbe1238e910d_rw_1920.jpg?h=e5c68599c644a1533818f75f68f43a28)
Credits
Design Director, Lara Harris
Design Lead, Lex Evan
Senior Designer, Carolyn Marks
Face Illustrations, Anna Callaway