simplifying skin wellness
Aveeno is a global skincare brand founded on the discovery of colloidal oatmeal and its effectiveness in skin prone to eczema. The brand has since been inspired by nature and powered by science to develop body care products that address a wide range of dermatological needs. While the brand is passionate in bringing forward more innovation, the packaging was falling behind in clearly communicating the rich benefits behind each product.
This soft refresh of the brand builds upon existing equities, focusing more on an improved communication hierarchy. Smart, concise telegraphic hero claims stand out on shelf, distinguishing the brand’s products and simplifying the shopping experience for consumers.
Design Strategy, Art Direction, Packaging Design.