courageous self discovery

Clean&Clear is a global skincare brand solely dedicated to teen girls, but connecting with a generation expanding our understanding of gender means broadening its focus and purpose.
Clean&Clear champions a courageous enthusiasm for self discovery throughout the world.
Bold, vibrant, colorful expressions illuminate a spectrum of self-identity. Through the visual and verbal brand language, a unique, smart, approachable, and relatable personality empowers a new generation to be their true selves.
Brand Strategy, Brand Messaging, Copywriting, Art Direction, Packaging Design, Advertising.
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