always with love
Hand-customized jacket and apparel startup Always Yours Apparel creates one-of-a-kind items that celebrate spouses of professional athletes. They offer an opportunity to create unique collections of team and player clothing to show their team pride and support. Always Yours needed an identity that represents the love and sweat that goes into each piece, and the love and support that goes with the lifestyle.
My aim was to have the identity convey a handwritten sign-off of a high-quality item made with love. I balanced hand drawn accents from the founder with a strong script word mark.